The idea of helping others.
It’s sort of a selfish altruism, really. I know that I can only be a true force making a change for the better if I have appropriate tools to use. To get those tools I need to have means to obtain them. That is why I want my brand to be a successful business.
Giving a tenner for the Salvation Army is all well, but then I think what if I could do more than just give a few pounds away. And I do not mean a hundred, or even a thousand. I am growing out of the idea of charity as a “give away” – I want the gesture to start something, to grow and create a wave of change. I do not want to support the status quo of inequality.
I do not want it to stop at one person either.
Having that ultimate purpose, that big dream keeps me going. It gives me a brand.
I am not ready yet. But I am working to be the force behind this change. I want to make this happen.
That is my goal – to be able to make a change that inspires others to do well.
This is my ultimate goal.
I love branding. It excites me. It’s what my business is about. But strategising and doing all that creative stuff just for the sake of artsy expression would give me a short-lived high. Having that ultimate purpose, that big dream keeps me going. It gives me a brand. That is my fuel that gives me sustainable propulsion.
That is what motivates me.
What is your motivation?
Post by Klem, founder of Inc Element